Reduce and recover cart abandonment and increase sales
If you're running an online store, you know that cart abandonment is a huge issue. According to recent studies, the average cart abandonment rate is around 69.82% (Baymard Institute 2021). That's a lot of lost revenue!
In this blog post, we will share checklists and tactics you can use to reduce your cart abandonment rate and recover abandoned carts.
Combat cart abandonment
One of the most important things that you can do to reduce cart abandonment is to make sure that your website is user-friendly. This means having a well-designed website that is easy to navigate and use.
Use this checklist to audit and optimise your website.
Check your website analytics data to identify customer dropoff points. Test different solutions through A/B or split testing to find solutions that improve your cart abandonment rate.
Recovering abandoned carts
Your efforts shouldn’t stop once your visitors have left your site. Try Retargeting tactics and use paid ads to re-engage audiences who have visited your website.
Many people who browse your online store won’t buy straight away. Pixel-based retargeting allows you to display ads to any user after leaving your website, whether or not they provide contact information.
When using pixel-based retargeting ads, 'cookies' - the small files automatically saved on a visitor’s browser that stores preferences and other information - will notify Google or Facebook Ads when a person leaves your website without purchasing. Your ads can almost immediately be displayed when that user is searching for related terms on Google, or scrolling through Facebook.
The main benefit of pixel-based ads is that specific ads can be displayed based on a particular page or product that the user was visiting. If somebody has added their product to the cart or wishlist, they are further along in the buyer's journey, but there may be underlining reasons to keep them from purchasing. So, you could create Facebook or Google adverts with offers and discounts with the hope that it will tip them over the edge and buy.
So what do you need to keep in mind? See the checklist below to audit your retargeting tactics:
It's important to follow up with customers who have abandoned their cart. Remarketing has similar goals but is slightly different to retargeting. Remarketing primarily uses email or SMS to re-engage past customers who have already done business with your brand. (The Drum 2021)
Abandoned cart emails and text messages are among the most effective ways to recover lost sales and boost your bottom line. But how do you create an effective cart abandonment campaign?
Use the checklist below to audit and optimise your abandoned cart email and SMS tactics.
Cart abandonment emails and SMS are powerful tools to help you recover lost sales and boost your bottom line. Implement these tactics and capture more sales.
Time to checkout
Cart abandonment is a massive issue for eCommerce businesses, but there are ways to combat it. By following these best practices, you can reduce cart abandonment and start increasing sales.
If you need help reducing cart abandonment for your eCommerce business, click the button below to arrange a free 30-minute strategy session.